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Hidden LinkedIn Features for Fundraising, Web3, and ESG
Things will never be the same.
Hello Impact Nation,
We made it!
If you had a chance to read our newsletter last week, you know that March was a very special month for us.
Every year – from 2019 – we host speakers and investors at Expanse, the Global Summit for Impact Investing in Tech.
This year, we hosted the event ‘inside’ LinkedIn.
And “things will never be the same” (belated in Roxette's voice)
What you can’t ignore, … make you stronger
Whether you organize events, or just enjoy them, you can’t ignore what’s changing in our industry.
The Pandemic has forced companies and leaders to move online, and the post-pandemic isn’t changing this trend.
LinkedIn now allows streaming your events online (and promotes them to your contacts in real-time). It means a potential audience of 810 million professionals in 200+ countries.
Unfortunately, LinkedIn doesn’t offer this streaming feature to everyone – at least not yet.
Fortunately, we are part of the blessed few, and we decided to ride this opportunity.
But why risk a successful event with a new channel?
Some of you know it already.
Our co-founder Elisa is referred to as the original inventor of ‘Funnel by Event.’ So we are always curious about experimenting within the marketing and event sphere.
Some of the results:
An extra 831 delegates from 27 countries, on top of the typical participants. This might seems a small number compared to a Tik-Tok viral video. But it’s a huge number in our niche (impact investing + only for professional delegates.)
Our speakers were inundated by new high-level connections and congratulations. We got thousands of messages too. However, giving back to the speakers is often the secret of success for any event.
A quick summary of what we did to 3x the success of our event (and you can do it too).
First of all, LinkedIn Streaming for Events is not really a ‘hidden’ feature.
Still, it’s not usually explained, not particularly promoted, and not always super easy to use. In other words… hidden (no offence Microsoft-LinkedIn).
And now, let’s dive in.
What’s LinkedIn Streaming for Events?
You are probably aware of the ‘normal’ LinkedIn streaming for users (and pages).
Basically, any (approved) LinkedIn user can live stream, similarly to Instagram and Facebook.
Live streaming is becoming extremely popular (1.1 billion hours watched in 2019), and trendy (according to Go-Globe, it’s expected to account for 82% of all traffic).
We went one step further.
We invited 8 speakers, with interviews, music during the intermission, and cool animations. And we live-streamed the event on LinkedIn for 4 hours.
In fact, we even had an event page on LinkedIn, where viewers could subscribe Eventbrite-style.
What are the benefits?
With 810 million professional users on LinkedIn, the benefits are precisely what you expect.
You can reach a targeted and professional audience,
The participants don’t need to install any app (they already have LinkedIn)
You don’t risk overloading the connection of your website (LinkedIn’s hosting is built for hundreds of millions of viewers)
It provides a certain prestige (if it’s on LinkedIn, it must be a video for professionals … not always true, but it unconsciously works)
Moreover, the participants are only one click away from contacting you after the event.
What are the cons?
The usual. You are on rented land. Today, LinkedIn streaming is free. Tomorrow? (That’s why we show the event on our website as well.)
How can I put this without being banned from LinkedIn? Let’s say that the UX/UI of LinkedIn isn’t one of the most user-friendly out there. They can do so much better!
Can it be used together with other channels?
Yes, you can.
In fact, we usually stream our events and training on Zoom or Vimeo (the latest is quite underrated. It's an amazing platform if you know how to maximize it.)
Besides LinkedIn, we shared Expanse - the Global Summit for Impact Investing in Tech - on Vimeo and our dedicated website ExpanseSummit.com.
Result of such combination: 2x participants & 5x post-event engagement.
Extra cost: $0.
* * *
Hopefully, our little success story will help many more impact events and fundraising for Tech4Good.
And, if you are interested in more details, tips, and tactics, hit the reply button and let us know.
Always happy to help you to make an impact!
This Week We Are Diving Into:
1. LinkedIn streaming to promote and fundraise Tech4Good (above)
2. Two “Screenshots of the week” on Web3 and ESG
3. Good Gossip
3. News & Opportunities
4. Coming Soon: Interview with Russ Shaw
The Impact Lady
Screenshots of the week: On Web3 and ESG fundraising
No need to comment!
The Institutions Are Moving Into Web3
DeFi Is Not a Niche for Geeks Anymore
It should not be necessary to add any disclaimer but … Let’s say it anyway! This is not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. DYOR - Do Your Own Research!
Congrats to …
Laura Blanco ↪ has been appointed Head of ESG strategy at Santander.
Paul Voûte ↪ has been appointed Head of Distribution, Europe & Asia-Pacific at Impax Asset Management, a Sustainability-focused asset manager.
Ed Colligan ↪ has been appointed Head of Americas at Low Carbon, a renewable energy investment manager.
Evok ↪ raised $300M for its second decarbonization tech fund. Investors included: Export Development Canada, Royal Bank of Canada, The Toronto-Dominion Bank, Suncor and Cenovus.
Sphera ↪ raised £1.9M to help the construction sector build a Net Zero world. Lead investor: Green Angel Syndicate. Other investors: Northstar Ventures and other angels.
Tushop ↪ raised $3M in the pre-seed round to enable the group-buying of fast-moving consumer goods (FMCGs). Lead Investor: 4DX Ventures. Other investors: JAM Fund, Breyer Capital, Chandaria Capital, TO Ventures, Golden Palm Investments, FirstCheck Africa, DFS Lab, Wasoko (formerly Sokowatch), and several angel investors, including Olugbenga Agboola, CEO of Flutterwave, Raja Kaul, president of Sundial Group, Eli Pollak, CEO of Apollo Agriculture, Ida Mannoh of Chippercash.
Glaia ↪ raised £1.0M to reduce farming’s climate footprint. Lead investor: Green Angel Syndicate and Yield Lab Europe.
Khazna ↪ raised $38M to enable financial services for middle and lower-income earners. Lead investor: Quona Capital and Lendable.
New Motion Labs ↪ raised £750k to improve efficiency in chain drive mechanisms. Lead investor: Green Angel Syndicate and Yield Lab Europe.
News & Opportunities
Concordia University Foundation helps to find the best ethical asset managers. Concordia is teaming up with seven other Canadian institutional investors to find the best environmental, social, and governance (ESG) asset managers in the country.
Azalea Investment Management, a subsidiary of Singapore’s state-owned investment company Temasek Holdings, launches its ESG Fund. The fund, called Altrium Sustainability Fund I (ASF I), is co-seeded by the Azalea Group and financial services company Singlife with Aviva, with each committing US$50 million.
The European Commission is looking for members for a new high-level expert group for the Sustainable Economy. Applications shall be submitted before 27 April 2022 at 18h (Brussels time)
Santander released what it’s believed to be the first sustainability-linked loan in the UK. The loan was secured by Findel, a Nottingham-based educational resources supplier.
Word’s largest offshore wind farm evaluated at $8 billion. Orsted sells half of the farm to AXA and Credit Agricole.
Canada unveils a $7.3 billion plan to help the country meet its carbon emissions target. The plan includes a $2.3 billion investment in zero-emission vehicles and $800M in green homes and buildings.
Apple issues $4.7 billion in Green Bonds to accelerate progress toward the company’s goal to become carbon neutral across its supply chain by 2030. Its first two bonds in 2016 and 2017 are now fully allocated.
🎙 PEOPLE IN IMPACT
Making an Impact With Ecosystem Building & Angel Investing - With Russ Shaw CBE, Founder of Global Tech Advocate
Video interview available from Thursday - Stay tuned
Video interview available from Thursday - Stay tuned